In lieu of a blog this month, we've got a great podcast to share. Despite the surge in enrollment some independent schools have experienced over the summer due to the pandemic, enrollment continues to be top of mind for many heads and boards. The problem is that potential solutions, more often than not, gravitate to the tactical and ignore the strategic. Specifically, what is your school known for, what are its brand associations, in short, what is its identity? In this podcast with ImageSeven, Australia's leading independent school marketing firm, RG175 consultant Tom Olverson provides a pathway for schools to establish an identity, one that will drive prospective families to your school.
Click here to listen to the blog.