RG175 Blog

It’s so seductive, so intuitive, so logical. It stands to reason that casting a wide net will result in more applications and more enrollments. And when the economy is “hot,” perhaps this strategy will work. But the reality is that “being all things to all people” is a bad marketing strategy. It oft... read more

In these difficult times new heads of school are often tasked with building enrollment in order to achieve financial sustainability. In the minds of many trustees, the Herculean task seems straight-forward. More articles in the local newspaper, an upgrade of the website, perhaps a stronger social me... read more

In lieu of a blog this month, we've got a great podcast to share. Despite the surge in enrollment some independent schools have experienced over the summer due to the pandemic, enrollment continues to be top of mind for many heads and boards. The problem is that potential solutions, more often than... read more

The ProblemA major culprit in the enrollment woes so many independent schools are facing today is the absence of clarity surrounding their identities. To be sure, there are other drivers conspiring to depress enrollment: demographics, charter school competition, and unaffordable tuitions to name a f... read more

In previous blogs I argued that many strategic plans lack strategic thinking. They are too often imitations of plans from other schools and thus, devoid of serious consideration about real opportunities, specific to the school, that can kick-start a virtuous cycle. We independent school people value... read more

In October 2016 The Harvard Business Review published a fascinating study of effective educational leadership. “The One Type of Leader Who Can Turn Around a Failing School” is an in-depth research project on educational leaders in England who were charged with transforming under-performing public sc... read more