In these difficult times new heads of school are often tasked with building enrollment in order to achieve financial sustainability. In the minds of many trustees, the Herculean task seems straight-forward. More articles in the local newspaper, an upgrade of the website, perhaps a stronger social media presence- these are the usual suspects trotted out by schools as the panacea for enrollment woes. But, new heads, beware. Often a more intentional approach for understanding your enrollment challenges is in order. In this podcast with Image Seven, an Australian marketing firm, RG175 consultant Tom Olverson takes you through a more systematic approach as a necessary prelude to real change. Enjoy the podcast here. And, as always, please email Tom with any thoughts and reactions on this important subject.